{"id":5226,"date":"2023-04-28T13:43:42","date_gmt":"2023-04-28T11:43:42","guid":{"rendered":"https:\/\/www.sereni-d.com\/the-brand\/"},"modified":"2026-07-24T11:21:12","modified_gmt":"2026-07-24T09:21:12","slug":"the-brand","status":"publish","type":"page","link":"https:\/\/www.sereni-d.com\/en\/the-brand\/","title":{"rendered":"The brand"},"content":{"rendered":"\n<div class=\"wp-block-media-text is-stacked-on-mobile mobile-img-full no-fit\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg\" alt=\"\" class=\"wp-image-323 size-full\" srcset=\"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg 800w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet-600x375.jpg 600w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet-300x188.jpg 300w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading d-none d-lg-block\">The project<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Everyday insects and pests now affect every household in Switzerland, France and around the world. From bed bugs to mosquitoes, ticks, moths, ants, silverfish, lice and many others, they have a lasting impact on our well-being, our sleep, our homes and, above all, our health. With global warming and the proliferation of the tiger mosquito and ticks carrying diseases such as Lyme disease, we are increasingly confronted with these issues, which have become a genuine challenge for public health and quality of life.<\/p>\n\n\n\n<p class=\"read-more-block wp-block-paragraph\"><a href=\"#\" class=\"btn-more\">Read more<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Faced with this resurgence and the lack of truly effective, sustainable and plant-based solutions on the market, the Swiss laboratory Sereni-d\u00ae is committed to researching plant-based active ingredients and developing high-performance, concentrated formulations that are gentler on people and the environment. <strong>Originally specialising in the control of bed bugs, Sereni-d\u00ae is now expanding its expertise to cover other everyday pests<\/strong> in order to provide long-term support and protection for individuals, families and professionals. The laboratory uses more than 15 plants and plant-based active ingredients to develop innovative solutions against pests and the nuisance they cause.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:2vw\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile mobile-img-full no-fit\"><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading d-none d-lg-block\">Our history<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was following several memorable experiences in GR20 mountain huts in Corsica with bed bugs, then in an Airbnb flat in Montreal, Canada, and in an office in Geneva, that the idea for Sereni-d\u00ae gradually took shape. Noting the lack of truly effective, sustainable and plant-based solutions against everyday insects and pests, as well as the significant impact of these infestations on well-being and quality of life, Marine Falconnet decided in 2021 to set up the Swiss laboratory Sereni-d\u00ae to develop high-performance alternatives to support and protect both private individuals and professionals. Initially specialising in the control of bed bugs, Sereni-d\u00ae is now expanding its expertise to other common pests such as mosquitoes, ticks, lice, moths, ants and silverfish. The solutions developed by the laboratory combine real-world effectiveness, scientific innovation and plant-based ingredients. <strong>Today, more than 250,000 families place their trust in Sereni-d\u00ae.<\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">As an engineer, a mother of two and someone with a passion for natural products, I have brought together leading experts to research active plant-based ingredients and develop effective, sustainable solutions that are kinder to your family and our environment. Sereni-d\u00ae is a Swiss laboratory specialising in sustainable pest control for everyday use.<\/p>\n<\/blockquote>\n<\/div><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"500\" src=\"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_notre-histoire.jpg\" alt=\"\" class=\"wp-image-326 size-full\" srcset=\"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_notre-histoire.jpg 800w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_notre-histoire-600x375.jpg 600w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_notre-histoire-300x188.jpg 300w, https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_notre-histoire-768x480.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The project Everyday insects and pests now affect every household in Switzerland, France and around the world. From bed bugs to mosquitoes, ticks, moths, ants, silverfish, lice and many others, they have a lasting impact on our well-being, our sleep, our homes and, above all, our health. With global warming and the proliferation of the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-page-marque.php","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"class_list":["post-5226","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sereni-d, Swiss Anti-Pest Laboratory | Our Story<\/title>\n<meta name=\"description\" content=\"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sereni-d.com\/en\/the-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sereni-d, Swiss Anti-Pest Laboratory | Our Story\" \/>\n<meta property=\"og:description\" content=\"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sereni-d.com\/en\/the-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Sereni-d\u00ae\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SereniDsante\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T09:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/\",\"url\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/\",\"name\":\"Sereni-d, Swiss Anti-Pest Laboratory | Our Story\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sereni-d.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/img_marque_800x500_le-projet.jpg\",\"datePublished\":\"2023-04-28T11:43:42+00:00\",\"dateModified\":\"2026-07-24T09:21:12+00:00\",\"description\":\"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sereni-d.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/img_marque_800x500_le-projet.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sereni-d.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/img_marque_800x500_le-projet.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/the-brand\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home page\",\"item\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The brand\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/\",\"name\":\"Sereni-d\u00ae\",\"description\":\"EXPERT Punaises de Lit - Laboratoire SUISSE - Traitements concentr\u00e9s contres les Punaises de Lit. Protection Longue Dur\u00e9e. Efficacit\u00e9 prouv\u00e9e, r\u00e9sultat maximal. Recommand\u00e9 par les professionnels.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#organization\",\"name\":\"Sereni-d\",\"url\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"Sereni-d\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sereni-d.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/SereniDsante\\\/\",\"https:\\\/\\\/www.instagram.com\\\/serenidsante\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sereni-d, Swiss Anti-Pest Laboratory | Our Story","description":"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sereni-d.com\/en\/the-brand\/","og_locale":"en_US","og_type":"article","og_title":"Sereni-d, Swiss Anti-Pest Laboratory | Our Story","og_description":"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.","og_url":"https:\/\/www.sereni-d.com\/en\/the-brand\/","og_site_name":"Sereni-d\u00ae","article_publisher":"https:\/\/www.facebook.com\/SereniDsante\/","article_modified_time":"2026-07-24T09:21:12+00:00","og_image":[{"width":800,"height":500,"url":"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/","url":"https:\/\/www.sereni-d.com\/en\/the-brand\/","name":"Sereni-d, Swiss Anti-Pest Laboratory | Our Story","isPartOf":{"@id":"https:\/\/www.sereni-d.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/#primaryimage"},"image":{"@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg","datePublished":"2023-04-28T11:43:42+00:00","dateModified":"2026-07-24T09:21:12+00:00","description":"Founded in 2021 by Marine Falconnet, Sereni-d\u00ae is a Swiss laboratory expert in naturally-derived pest protection. Discover our story and our commitments.","breadcrumb":{"@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sereni-d.com\/en\/the-brand\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/#primaryimage","url":"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg","contentUrl":"https:\/\/www.sereni-d.com\/wp-content\/uploads\/2023\/04\/img_marque_800x500_le-projet.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sereni-d.com\/en\/the-brand\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home page","item":"https:\/\/www.sereni-d.com\/en\/"},{"@type":"ListItem","position":2,"name":"The brand"}]},{"@type":"WebSite","@id":"https:\/\/www.sereni-d.com\/en\/#website","url":"https:\/\/www.sereni-d.com\/en\/","name":"Sereni-d\u00ae","description":"EXPERT Punaises de Lit - Laboratoire SUISSE - Traitements concentr\u00e9s contres les Punaises de Lit. Protection Longue Dur\u00e9e. Efficacit\u00e9 prouv\u00e9e, r\u00e9sultat maximal. Recommand\u00e9 par les professionnels.","publisher":{"@id":"https:\/\/www.sereni-d.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sereni-d.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.sereni-d.com\/en\/#organization","name":"Sereni-d","url":"https:\/\/www.sereni-d.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sereni-d.com\/en\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"Sereni-d"},"image":{"@id":"https:\/\/www.sereni-d.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SereniDsante\/","https:\/\/www.instagram.com\/serenidsante\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/pages\/5226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/comments?post=5226"}],"version-history":[{"count":10,"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/pages\/5226\/revisions"}],"predecessor-version":[{"id":27703,"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/pages\/5226\/revisions\/27703"}],"wp:attachment":[{"href":"https:\/\/www.sereni-d.com\/en\/wp-json\/wp\/v2\/media?parent=5226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}